Life - Entertain

Net-A-Porter launches Jet-A-Porter and collaborates with Chloé on a collection for grown-ups to wear in Ibiza 

Contrary to popular belief, it is indeed possible to go on holiday to Ibiza as a grown-up, and to pack a case full of sophisticated, glow-stick-free, outfit options while you’re at it.

Contrary to popular belief, it is indeed possible to go on holiday to Ibiza as a grown-up, and to pack a case full of sophisticated, glow-stick-free, outfit options while you’re at it.

Cue Chloé and Net-A-Porter’s exclusive capsule collection, comprised of 26 feel-good pieces inspired by the White Isle, and covering all the bases that you could hope a great high summer wardrobe might do. The French fashion house’s signature bohemian silhouettes are now all holiday-ready (think richly embroidered kaftans and crochet dresses) plus their cult accessories like the Drew handbag and popular suede ribbon-tie sandals have also had an update.

Julia Stegner stars in the Chloe x Net-A-Porter collection campaign

“Ibiza and Pacha in the Seventies very much captures the brand’s bohemian spirit as well as the ‘feel good’ mood of the Balearic island,” Holly Russell, senior buyer at Net-A-Porter tells The Telegraph, citing the floral-print maxi dress and the floral patchwork incarnation of the brand’s Drew bag as her top picks. “This capsule perfectly exemplifies Chloé’s feminine cool aesthetic and is our biggest and best yet.”

The collaboration is Net-A-Porter’s fifth with the French Fashion house, which appointed Natacha Ramsay Levi as its new creative director after Clare Waight Keller left earlier this spring. It also preempts an even bigger new offering of holiday styles from Net-A-Porter, as they gear up to launch a dedicated high summer shopping area, cannily called Jet-A-Porter, on their website on 25th May.

Floral-print metallic fil coupé silk-gauze maxi dress, £2,600, Chloe at Net-A-Porter

“The demand for vacationwear has increased and therefore brands are spending more time creating capsules and larger pre-collections to accommodate this,” Russell says of the need to expand, responding to demand from Net-A-Porter’s loyal customers. “We’ve had a dedicated vacation category for three years and on 25th May we’re launching Jet-A-Porter, which will offer our customers stylish solutions for all of their travel needs spanning across ready-to-wear, swimwear, shoes, bags and accessories.”

What shoppers want most of all now, Russell says, is convenience - because there’s nothing worse than going into an out-of-touch store before a winter getaway, to find that they only offer swimwear in the summer months.

“Our global customer is always on the move – she is not only taking her vacation in the summer but all year round, be it Cuba in February or the Maldives in November,” she attests. “The convenience and time-saving component of online shopping means customers can browse our specially curated edit of summer essentials and exclusive capsule collections wherever they are in the world. Our global customer travels frequently and being able to access a 24/7 vacation shop is incredibly practical for her.”

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