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Facebook's latest data scandal is just 'the tip of the iceberg'

The scandal over the collection of data by Cambridge Analytica is only one small part of a huge industry that uses Facebook and other services to manipulate people’s behaviour, experts have warned. Many of those companies, like Cambridge Analytica, have avoided drawing attention to the work they do, and usually describe their work in the most general of terms. Such firms tend to describe themselves as data, technology and marketing firms, for instance.

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