YouTube star Zoella has addressed the controversy surrounding her own brand advent calendar after customers complained that it was a 'pile of tat' and unworthy of its £50 price tag.
In her latest video on her secondary channel MoreZoella the 27-year-old defends her product and claims it was the retailer who made the decision on the calendar's price.
In the video entitled Christmas Adverts and How We Met, Zoella, real name Zoe Sugg, speaks from multi-million pound home in Brighton in which she explains that the price tag was not 'her intention.'
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YouTube star Zoella has addressed the controversy surrounding her 12 Days of Christmas advent calendar which was described by parents as 'complete tat'
Speaking to her fans directly, she blames Boots for making the 'wrong decision' on the price of the calendar which is now being sold at half the price following complaints.
She adds: 'I don't have the right to make those decisions. I feel just as let down by this also. The price of any product is up to a retailer.
'I know that there are some of you who might not have known that – even my mum didn't realise that.
The calendar, priced at £50, received mainly one star reviews as customers complained it was overpriced but Zoella claims she is not responsible
The 27-year-old said that the retailer Boots had made the 'wrong decision' when it came to costing
'I don't want people to think that I'm, like, sat at home, like, counting 50 pounds every time someone buys this calendar thinking that was a conscious decision that I made to rip people off.'
The YouTube star, who boasts over 11 million subscribers, is keen to add that she is still 'proud' of the product.
Speaking on her vlog she says: 'I still think it is a product you would love, it's just been completely ruined by a decision I didn't make and it's so frustrating.'
The vlogger adds that she is 'sorry' if fans have felt 'let down'.
But while Zoella has shifted the blame onto Boots, the retailer recently tweeted to say it is not involved in pricing products.
When asked to justify the cost of the calendar by a Twitter user on November 2, a representative named Huw responded: 'We sell products at the recommended retail price, as set by the manufacturer or supplier. Thanks -Huw.'
But while Zoella has shifted the blame onto Boots, the retailer recently tweeted to say it is not involved in pricing products
The MailOnline has contacted representatives for Zoella in the hope to clarify how the product was priced.
In response to complaints a spokesperson for Boots told the MailOnline: ‘We are sorry to hear that the price of the Zoella 12 Days of Christmas Advent Calendar has disappointed a number of customers, we always listen to feedback.
'We will be offering the product at half price during our Christmas promotion, where the calendar will be on sale for £25.00 from Thursday 16th November.'
The star's statement comes after the product received dozens of one star reviews from customers who were outraged at its £50 price tag.
The calendar contains a bauble, confetti, purse, candle 130g, two cookie cutters, a jotter pad, key ring, pen, a 30ml room spray, stickers and votive and is sold in Boots
Disgruntled customers said the project was poor value for money, calling it 'absolute tat'
The YouTube sensation, who has millions of teenage fans, put her name to a '12 Day of Christmas Advent Calendar' to almost universally poor reviews, including many from those who have bought it for their children.
The calendar contains a bauble, a small packet of confetti, a star-shaped cookie cutter, a packet of seven stickers, a small bag, a 130g 'Festive Cookie' candle, a 30ml 'Christmas Clementine' room spray, a pen, a fluffy key ring, a gingerbread man-shaped cookie cutter, a mini notepad and a 130g 'Cozy Christmas' candle.
The calendar is being sold at Boots that announced today that it would be selling the calendar at new reduced rate of £25.
One review read: 'Definitely not worth the money and very disappointing items within', while another said: 'Parents do NOT buy!! This calendar is worth £20 MAXIMUM. I am a huge fan of Zoella, however she has made a HUGE mistake with this.'
ZOELLA'S STATEMENT IN FULL
'There has been some upset, disappointed people in the Zoella Lifestyle advent calendar.
'More specifically, the price of the calendar, and I didn't want to not address it.
'I want you guys to know, I do care about how you feel about things and the last thing I want to do it anger, upset or disappoint anyone, because that is not my intention in the slightest.
'The calendar is something I've worked on for a year. I love the product - I am all about the creativity. I'm all about getting it from a design to a product.
'Where my input ends, is there. Once that product is done and I'm happy with it, the retailer can decide how much they sell that for. That's completely out of my decision making.
'I don't have the right to make those decisions. I feel just as let down by this also. The price of any product is up to a retailer.
'I know that there are some of you who might not have known that – even my mum didn't realise that. I don't want people to think that I'm, like, sat at home, like, counting 50 pounds every time someone buys this calendar thinking that was a conscious decision that I made to rip people off. Because, if you know me, you know that there is not a bone in my body that would think that way.
'It makes me so sad that anyone would think that was my intention, because that is 100 per cent not my intention.
'My intention was to make a product that I thought you guys would love. I still think it is a product you would love, it's just been completely ruined by a decision I didn't make and it's so frustrating.
'My input in this, is creative. It's coming up with new ideas, it's new packaging concepts, it's new scents, it's new things we can do. I'm very heavily involved in that and I love it.
'These things take years to get right and that is all I can do. Past that point, it's handed over. It's like a baby that is handed over to somebody else and then they get to choose what they do with that.
'I think, seeing some people's feedback on this, it's quite obvious that the decision made by the retailer was the wrong decision. And I'm sure they will take that information and they will take this on board.
'I really hope this has made sense. It's a really difficult process to explain. There's not just, like, me and then, like, three people that do these. There are teams and teams of people. Teams that are not my teams. There's a lot of people.
'I don't sit at home, packing it all myself and sending it out to you and the money comes straight into my PayPal. That's not what happens. That's not how it works.
'It's really complex and there's a lot of people and there's a lot of decisions and not all of those decisions are mine to make and the price is one of them.
'So, I'm really sorry that so many of you felt so let down by this product. I really hope that this kind of clears that up for you, because there's a lot of people that think I chose that price and that I don't care and that I'm doing it for the money.
'That makes me so sad because that's not who I am. That's not why I do this. And, if you know me, you know that.
'I'm not here to justify myself as a person, because you either know me or you don't. This is just a rubbish situation that a lot of people can learn from.'
Many shoppers left one star reviews on the product, giving it an overall rating of one and a half stars
POUNDLAND OFFERS RIVAL ADVENT CALENDAR FOR £13
Whilst overpriced advent calendars have been on the top of today’s news agenda and Twitter feeds, this Christmas, Poundland are offering an antidote in the form of an advent calendar where the contents all comes to £1 per item.
Offering up a take on Zoella's disappointing calendar the bargain store has selected a series of budget products for customers to build their own count down.
Items in the advent calendar range are almost identical to those found in Zoella's advent calendar including a pom-pom keyring, confetti and a jarred candle.
The brand shared their rival product on Twitter where it received 14,000 likes and over 5,000 retweets.
Continuing the negative reception, one added: 'I've followed Zoella for a long time but I'm honestly shocked that she allowed her name to be attached to this pile of tat. £50?!?! For literal tat. You're losing it girl!'
Another wrote: 'Brought this for my daughter and she was very unhappy! Massively overpriced for what you get, should definitely be cheaper considering your fan base is in the 8 to 13 years old category.'
However, some reviews were more positive, with one buyer writing: 'I bought this and I am so glad I did. Everyone on here is saying it is overpriced, but let's face it, company's (sic) have to make money!'
The festive product is the latest from entrepreneur Zoella, whose real name is Zoe Sugg.
Miss Sugg launched a fashion and beauty vlog in 2009 and now has more than 11 million subscribers, while her book Girl Online became the fastest selling debut novel ever when it was released in 2014.
A spokeswoman for Zoella Lifestyle said: 'Zoe is incredibly proud of the Christmas collection and excited to see it in store.
'However, the pricing and in-store promotional strategy of the collection, including the calendar, is at the control of third parties and is not set by Zoe.'
The beauty blogger has made millions from her branded beauty products and blog, and also released the bestselling book Girl Online