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Women Are Roasting McDonald's Hard For Its Celebration Of International Women's Day

"The W is an upside-down M because women are just upside-down men."


McDonald's is celebrating International Women's Day on Thursday in a unique way: It flipped its iconic "Golden Arches" upside down to read "W" instead of "M."

McDonald's

In a press release, the fast-food company said its leaders and employees "recognize the extraordinary contribution of women" to its brand.

McDonald's @McDonalds

Today, we flip our Golden Arches to celebrate the women who have chosen McDonald's to be a part of their story, like the Williams family. In the U.S. we’re proud to share that 6 out of 10 restaurant managers are women. https://t.co/6z88OhjXpO https://t.co/hXfOi3wWQf

01:31 PM - 08 Mar 2018

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"In the U.S., we're proud to share that 6 out of 10 restaurant managers are women," McDonald's said. "They run the McDonald's business each and every day. So, in honor of women everywhere, we're flipping our iconic logo for International Women's Day."

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The "W" appeared at only one location, the McDonald's in Lynwood, California, ABC7 reported. At 100 other locations, all owned by women, the logo will be flipped on bags, packaging, and merch, the station reported.

ABC7 Eyewitness News @ABC7

.@McDonalds in Lynwood is flipping more than just burgers: The company flipped its iconic golden arches into a W for women https://t.co/PZwwCLTkSG https://t.co/LAM33K6Ly1

08:50 PM - 07 Mar 2018

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BuzzFeed News has contacted McDonald's to confirm this.

However, the move made a lot of people online go 🤔.

Nate Lerner @NathanLerner

Hey @McDonalds, maybe instead of a cheap PR stunt where you make the M a W to “support” women, you do something real — like paying your workers a living wage. https://t.co/xoOHRvSQdx

09:27 PM - 07 Mar 2018

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They were just like...?

Briana @anairbmai

@McDonalds

02:29 PM - 08 Mar 2018

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Some women thought it was a little too on the nose.

Thorne Melcher 🌸 @ExistentialEnso

When I started using the term "McFeminism" to refer to the corporate-friendly, HRC fan sort of feminism, I didn't expect McDonalds to actually become one of the biggest examples of the phenomenon 🤦🏻‍♀️

02:32 AM - 08 Mar 2018

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Hmmm.

Patriotic Pooch @PatrioticPoooch

@truebe @McDonalds: The W is an upside-down M because women are just upside-down men.

02:27 PM - 08 Mar 2018

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Seems legit.

vagina uterus haver XX @shoe0nhead

mcdonalds is flipping the arches on their signs to celebrate international women's dayall other days it stood for MEN https://t.co/TRrgCYWVQZ

12:16 AM - 08 Mar 2018

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A lot of trolling occurred.

Lisa Ryan @lisarya

I feel personally victimized and not at all supported as a woman by these rightside-up Ms!!! @McDonalds https://t.co/auHETzRtqi https://t.co/sY26yJVAh0

01:48 PM - 08 Mar 2018

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Roasted.

bogwolf @truebe

McDonalds: In celebration of women we are flipping the arches upside down.Or you could give your employees better benefits.McD: Look it's a W!Maybe a living wage? Better family leave? A career path forward in the face of automation?McD: The W stands for women.

06:22 PM - 07 Mar 2018

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Although some women were into it.

Kerri Howell @KerriDHowell

Love what @McDonalds is doing for #InternationalWomansDay. So cool https://t.co/Ifvoq6k4je

02:26 PM - 08 Mar 2018

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They thought it was something special.

Bianca Ghose @BiancaGhose

W for strength. W for patience. W for forging ahead. W for challenging norms. W for love. W for endurance. W for ambition. W, also, for @McDonalds. Good one, guys. #IWD18 https://t.co/C0o8dO5IsS

02:25 PM - 08 Mar 2018

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And some people were just confused.

Rodolfo figueroa @Fatone250

@McDonalds why is the golden arch upside down

02:45 AM - 07 Mar 2018

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Happy International Women's Day!

KAFFAA @sokaffaa

if mcdonalds can flip their sign upside down in honor of international women’s day they can also fix their ice cream machines im just sayin

02:26 PM - 08 Mar 2018

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McDonald's didn't immediately return a request for comment on the backlash.

Stephanie McNeal is a social news editor for BuzzFeed News and is based in New York.

Contact Stephanie McNeal at stephanie.mcneal@buzzfeed.com.

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