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WHAT? Mike Tyson admits his Ultra Tune ad is sexist, defends it anyway

 Mike Tyson may be a champion in the ring.


 Mike Tyson may be a champion in the ring.

But appearing on Sunrise Friday, he was well-and-truly cleaned up by Natalie Barr, who took him to task over his controversial Ultra Tune car commercial.

At one point, the boxer admitted the Damsel in distress-style advertisement was 'a bit sexist,' but insisted the level of sexism was 'not enough to make a big stink over.'

'Not enough to make a big stink over': Speaking to Australian breakfast program Sunrise on Friday, Mike Tyson admitted his Ultra Tune car ad is 'a bit sexist', but defended it anyway

In the commercial, scheduled to release in full over the weekend, the company's controversial 'rubber girls' find themselves in distress yet again.

This time, they crash their car on a straight, traffic-free street after seeing a tiger in the middle of the road but becoming distracted because they think it's a 'kitty-cat.'

Eventually, Mike emerges asking if they've seen his pet tiger, Frances, and appears to be about to rescue the women before the clip faded out.

'As the greatest boxer in the world, you can work with anyone. Why did you choose Ultra Tune?' Natalie asked to start the interview.

Rescue mission: In the advertisement, scheduled to be released over the weekend, Mike comes to the rescue of three women who crash their car after being distracted by his pet tiger

Mike credited his good friend and Ultra Tune boss Sean Buckley, who Natalie claimed 'says the ad "may make women look dumb, but they're not designed to offend." '

'So the Ultra Tune ads, you know they get a fair share of complaints. What do you say to people who don't like them?' she continued.

'It's nothing to say it's just a really awesome company and I have done business with them before and they seem like very honest people to me,' Mike replied.

'As the greatest boxer in the world, you can work with anyone. Why did you choose Ultra Tune?' Natalie asked to start the interview

 Mike credited his good friend and Ultra Tune boss Sean Buckley, who Natalie claimed 'says the ad "may make women look dumb, but they're not designed to offend." '

Cutting to the chase, Natalie then asked: 'Do you think the ads are sexist?'

He replied: 'I can see the ads being a little sexist, yes.'

The journalist then asked whether 'the big brave man coming to save the women,' concept worried him, due to its 'obviously sexist nature.'

'Yes': When asked by the journalist whether he thought the ads were sexist, he replied: 'I can see the ads being a little sexist, yes'

 'No, because it's really all done in fun,' Mike said, 'people can look at it as being sexist, It has a little sexist to it, but not enough to make a big stink over!'

After briefly discussing Oprah Winfrey's potential presidential campaign (a move Mike supports), Natalie re-framed her concerns around the fact he has a daughter.

'How do you feel having a daughter, in this age of the Harvey Weinstein scandal and then starring in an ad that is a bit sexist, do you think that it bit of a worry?'

 No big deal? 'People can look at it as being sexist, It has a little sexist to it, but not enough to make a big stink over!' he added, leaving the studio in silence for several seconds

'No. I didn't think twice about it. Because it wasn't offensive,' he replied.

Natalie probed: 'Does your daughter talk about the women empowerment, "me too" movement that is happening this year? Do you discuss it because it's on the news?'

'Well, my daughter is only seven years old and she won't be able to comprehend that right away right now,' Mike replied.

He was later asked: 'How do you feel having a daughter, in this age of the Harvey Weinstein scandal and then starring in an ad that is a bit sexist, do you think that it bit of a worry?'

The interview took an awkward turn as Natalie attempted to segue into his boxing career.

But Mike insisted he 'never' thinks about it: 'I have done other things. I have done movies, television, and that's what I want to stay, basically in that direction.'

 'I just find it interesting that you don't look back and reminisce,' Natalie noted, 'So What would you like to be remembered as?'

Mike replied: 'I would just like to be remembered, that's all.' 

'Wouldn't be able to comprehend it': 'Well, my daughter is only seven years old and she won't be able to comprehend that right away right now,' the boxer replied

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