Is there anything more British than a roast dinner? According to (the perhaps slightly biased) McCain , roast potatoes are one of the nation's favourite foods, so they've created the world's first Roasaurant.
But these aren't just any old potatoes...
McCain is amping up it's roast dinner game by serving up an array of different roast dinner combinations, including unconventional versions that include pigeon with onion rings covered in chocolate gravy, and beef brisket accompanied with a fried egg and a side of charred pineapple.
Diners will also be able to visit a giant self-service McCain Roasts platter and fill their bowls with as many crispy and fluffy McCain roasts and gravy as they’d like.
The new eatery idea stems from new research which reveals that two thirds of the public couldn't give up the Sunday dinner staple, but were testing out new roast dinner combinations such as ketchup, fried eggs and even onion rings.
With 85 per cent of the country believing that roast potatoes are the only indisputable item on a roast dinner plate, the only constant on the menu will be crisp and fluffy McCain Roasts that are made just as you would at home – basted, never battered - for a perfect golden, crispy finish.
There's over 100,000 different roast dinner combinations to choose from in a pic n mix style menu, all created and prepared by Jim Thomlinson, former sous chef at the Michelin starred La Trompette.Read More
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During the day, the Roastaurant will offer a sit down roast dinner experience, with all the trimmings and avoid arguments on what should and shouldn’t be on the plate, diners will choose from a ‘tick box’ style menu, allowing them to choose exactly which meat, sides and condiments they’d like.Read More
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In the evening, the space will transform into an interactive ‘gravy microbrewery’ and McCain Roasts experience that offers five different types of gravy including unique flavour choices, chocolate and jerk.
While the full roast experience will set you back a still bargainous £7.50, the all-you-can-eat roasties with gravy offering will only set you back £5.
Now someone just needs to do the same for yorkshires...
More for foodies
The roastaurant will be open from 8-10 December at the Old Truman Brewery, and the best thing is, it's all in the name of charity. All ticket proceeds and surplus food from the Roastaurant will be donated to FareShare, the UK’s largest charity fighting hunger and food waste.