Stina Sanders, who has modelled for Lynx, L’Oreal and Nike, used to post glamorous shots of her jet-set lifestyle.
But the 24-year-old fashion blogger decided to ditch the “fauxtography” in favour of much more real shots.
Stina shocked her fanbase by sharing candid images of herself bleaching her facial hair, baring her chipped toenails and even attending a colonic irrigation session to cure her Irritable Bowel Syndrome (IBS).
She also challenged mental health stigma by snapping a photo inside a Harley Street clinic where she had been undergoing psychotherapy sessions for anxiety.
Despite a whopping 5,000 people deciding to unfollow her on Instagram for her honest approach to social media, Stina is still keeping it real by sharing the occasional bare-faced shot of herself hungover in bed or flaunting her back acne.
In an interview with The Independent, the defiant beauty revealed she doesn’t have any regrets about the social experiment.
She said: “I found the whole think liberating and I feel I've highlighted that anyone can suffer from a mental illness – as well as the fakeness and ridiculousness of social media.
“I'm not trying to pretend to be something that I'm not”Stina Sanders
“Putting real photos online was daunting at first but then I had a quiet word with myself and asked myself: ‘Who doesn't suffer with anxiety, gross feet or look a little bit rough sometimes?'
“I feel a lot more confident now because I'm not trying to pretend to be something that I'm not.”
Stina also confessed that the experiment opened her eyes to the pressures of “perfect” Instagram portrayals.
She added: “I think a lot of accounts can be negative – it's not realistic to have a 22-inch waist for the average person.
“People should accept their body for how it is. I'm an athletic build – I'll never be 6ft tall with big boobs.
“It's important to understand that we're all different and we're all beautiful in our own way, inside and out.
"Someone will always want something that you have, whether that's external or internal.”
Stina’s bold move comes after YouTube star Essena O'Neill edited all of the captions on her Instagram snaps to reveal the truth behind them.
In one of her re-captioned snaps, she wrote: "Was paid $400 to post a dress. That's when I had maybe 150K followers.
"I know of many online brands (with big budgets) that pay up to $2000 per post.
"Social media is not real is my point. Be aware what people promote, ask yourself, what's their intention behind the photo?"