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Meet Giovanna Battaglia Engelbert, the woman with the wardrobe everyone wants

Fashion muse Giovanna Battaglia Engelbert is a shop assistant’s dream.

Fashion muse Giovanna Battaglia Engelbert is a shop assistant’s dream. “I watched the Burberry show on Instagram, and the next day I arrived in London and thought I’d check it out in the store. That day, I ended up buying two skirts and a coat from the new collection - I thought, I need this skirt right now. The shop assistant was like, 'oh, shall I wrap this for you?' And I said, ‘you don’t understand, I’m walking out of the store with this skirt .”

Giovanna Battaglia EngelbertCredit:Getty

A fashion editor for titles including Japanese Vogue and W Magazine, Battaglia Engelbert got her start in the industry as a model for Dolce & Gabbana at 17, but turned her back on it because she wanted more control over styling and make-up. An early adopter of Instagram, she built her profile quickly by using it to network and establish herself as a fashion authority beyond the pages of magazines; so when she attends the bi-annual fashion shows, today she attends not just as an editor, but as one of the ‘peacocks’, changing outfits multiple times a day - one moment feathers, the next, sequins, and all designer- all with the aim of being photographed by the waiting paparazzi. They’re a breed often scorned by the ‘working’ showgoers filing copy to deadline, though with brand partnerships worth a lot of money, this work to many of this new cohort.

Giovanna Battaglia EngelbertCredit:Getty

With very long legs and the deep pockets to match, 38 year old Battaglia Engelbert could be an easy figure to dislike, especially for the majority of us for whom clothes shopping entails hunting down for things that fit our bodies and our budget. However, Battaglia has a trump card that so many in fashion lack - a sense of humour.

That sense of humour, along with an ability (and the nerve) to wear anything, is the basis of her book, Gio_graphy: Fun in The Wild World of Fashion (Rizzoli, £29.95), out this week. It’s a style manual - at least, of sorts. “It’s more about mistakes, this book, than a how-to guide,” she laughs, ‘like when you have to go from work to cocktails super quickly, you’re going to end up brushing your teeth with mascara.” It spans from everyday - how to wear red, how to style out a broken zip - to the extreme, like how to go to the loo in a ball gown. Both ends of the spectrum are illustrated with pictures of Battaglia Engelbert leading by example - which in this instance, means a photo of her on said loo in said ball gown.

GIO_GRAPHY: Fun in the wild world of fashion

It’s the fantasy fashion life though which is the real appeal of the book. It’s Battaglia Engelbert’s spirit that we could all use a little of, her willingness to try, her ability not to take herself too seriously. To have fun.

“Why not? I’m just saying that in my world, I think that being cool is a bore and being fun is more glamorous! At the end of the day, fashion is us changing costumes, it’s the things we put on our bodies to have a good time. I think the worst is to be victimised by the clothes you wear. To watch a girl who cannot walk in high heels, and see her suffering. It’s meant to be fun. Being fun is not necessarily me being a clown all the time, but I can’t be the one who takes myself super seriously, and says, ‘today I’m going to wear this minimal look because I want to look intellectual’. No.”

A post shared by Giovanna Battaglia Engelbert (@bat_gio) on Jun 10, 2017 at 1:03pm PDT

Being brought up in Milan by parents who were both artists could explain how both Battaglia Engelbert and her sister Sara, a handbag designer, ended up as such creative freedom fighters. Now, she divides her time between New York, Stockholm, and, just lately, the English countryside with her husband, Swedish real-estate mogul Oscar Engelbert. The pair married last year in a ceremony that spanned days, countries, and multiple dress changes. First a Valentino gown for a small ceremony in Sweden, then Alaia to welcome guests to Capri the night before the wedding. “On the day of the ceremony, I had three because I couldn’t… I think each one of them was built for that purpose. I love fashion so much, it was a natural decision to have many changes. If I could have kept the big McQueen dress through the dinner, I probably would have done it. It’s just that I would have had to have had 50 less guests to make room for the dress, so I went for the guests instead.” The bride changed into a Giambattista Valli gown for dancing; metallic Prada was custom made for a party the following day.

A post shared by Giovanna Battaglia Engelbert (@bat_gio) on Jun 9, 2017 at 4:57pm PDT

“I’ve been like this since I was eight years old. I think my style will evolve as I evolve. My mother was a good example of elegance, but then I went crazy bananas like any teenager. And I don’t have kids now, so I don’t know what I’m going to do after, when I have kids. That’s another chapter. I look at my girlfriends who have kids, and they have comfortable moments, and when they’re back in shape or whatever, they go beyond fashion, even more than before.”

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Women around the world look to her for style inspiration- intentionally or not, she can set even the unlikeliest of trends. Is there anything she’d never wear, I ask her. “Never say never.” Except... she hesitates. “I have to say, I would never wear crocs. Never, even if Christopher Kane made them. That’s where I draw the line.” For the rest of us, that’s probably a good thing.

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