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Dailymall / Life - Entertain

Finding a ripe avocado is the biggest 'first world problem'

Patrick Fagan, consumer behavioural psychologist from Goldsmiths University, believes it's because millennials are never satisfied.
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If discovering your avocado isn’t ripe and the prospect of a nationwide Prosecco shortage are among your greatest fears, you aren't alone.

Indeed, these are now among millennials' first-world problems, according to a fascinating new study. 

Researchers worked with a behavioural psychologist from Goldsmiths University and quizzed thousands of 20-somethings about their 'first-world problems'. They then asked people in their 50s what their biggest worries were twenty years ago and compared the two sets of results.

Finding a ripe avocado and no free Wi-Fi have been revealed as 2017's 'first-world problems' in fascinating research comparing them to the woes of 1997 - where finding love took the top spot

While having a happy relationship, being able to afford to pay rent and fear of over-exposed photos were the biggest fears in 1997, people in 2017 dread forgetting their log-in password, leaving their phone at home and having to buffer online shows.

The researchers found that one in three millennials have experienced ‘avocado anxiety’, where they get fearful about their avocado being under or over ripe.

Social media likes are also a key concern for young Brits, who admit they spend five minutes on average editing photos before posting them and expect to get a minimum of 44 likes. 

2017 FIRST WORLD PROBLEMS 

1. Having to wait in the house all day for a delivery because there isn't a specific time-slot 

2. Forgetting your log-in passwords

3. Leaving your phone at home 

4. No free Wi-Fi at a hotel

5. The buffering sign when you are streaming something online  

1997 FIRST WORLD PROBLEMS

1. Having a happy relationship

2. Earning enough to pay rent and bills

3. Whether you could afford a holiday

4. Saving for first home

5. When you got your photos developed and most of them were over-exposed 

Discussing the research, Patrick Fagan, consumer behavioural psychologist from Goldsmiths University, said: 'Although we’re earning more as a country, life satisfaction has barely moved since people started recording it. 

'We are instinctively hardwired to look for problems. While we used to fret over rent and job security, our concerns have now transmuted into more fickle problems. In our comfortable lives, we might have enough money for bills or a holiday, but it’s in our nature to never be satisfied and we will worry about wi-fi and delivery times instead.'

The survey results found that two thirds of the nation describe their work and social lives as either extremely, very or fairly busy and over half of Brits feel this is due to there being more to worry about today than twenty years ago. 

Patrick suggests this is another reason why our concerns have amplified in recent times. This view is also reflected by three in five over-50s, who think people in their twenties have a busier life than when they were of that age, due to working harder and spending lots of time on social media.

TOP 20 FIRST-WORLD PROBLEMS OF 2017 

1. Having to wait in the house all day for a delivery because there isn't a specific time-slot

2. Forgetting your log-in passwords

3. Leaving your phone at home

4. No free Wi-Fi at a hotel

5. The buffering sign when you are streaming something online

6. Having to stand on public transport

7. Running for the Bus/Train and getting there as the doors shut

8. When you forget your umbrella and it's raining

9. Having to get out of warm bed to turn off the lights

10. When someone puts an empty bottle back in the fridge

11. Losing the TV remote when your favourite programme is due to start

12. When you can see someone has read your message but hasn't replied

13. Having to get dressed to open the front door

14. When an avocado isn't ripe enough

15. Having numerous items of clothing on one hanger because you haven't got enough

16. Running out of toilet roll and forgetting to buy some on the way home

17. When they don't bring condiments with your meal and you have to ask for them

18. Your laptop running low on battery but your charger is in another room

19. Realising the milk has run out after boiling the kettle

20. Sat Nav re-routing 

HTC commissioned the survey amid the launch of Alexa on the HTC U11. 

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