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Hearth & Hand with Magnolia for Target
Chip and Joanna Gaines just announced their latest product line: Hearth & Hand with Magnolia hits Target stores on November 5th, and includes over 300 items ranging from tabletop accessories to giftables. Starting at 99 cents, with most pieces coming in under $30, it’s safe to say this one will be a major hit. Even better, they've promised the line will last several years and be updated with new items seasonally.
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The TV Shows
Taking it back to the beginning, Chip and Joanna's farmhouse-style phenomena started with their hit HGTV show. As one of the highest-rated series in the network’s history, it’s no surprise that the couple was able to launch a spinoff, Behind the Design, that details Joanna’s sought-after decorating tips.
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The two co-authored their first autobiography, The Magnolia Story, and now have plans to release individual tomes as well. Chip’s tell-all Capital Gaines comes out in October, and Joanna recently announced that she has her own design guide in the works.
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The Vacation Rentals
The Gaineses have transformed their hometown of Waco, Texas into a certified travel hotspot thanks, in part, to their two vacation rentals. The Magnolia House, opened in 2016, books up in minutes every time a block of reservations becomes avaiable. Their newest addition, Hillcrest Estate, is quickly following suit. Availability for 2017 is long gone.
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Chip and Joanna’s magazine continues to bring the couple success, as fans can’t get enough of their personal letters, recipes and seasonal suggestions. Published quarterly, the glossy is available at their Magnolia Market checkouts and newsstands nationwide.
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Magnola Market at the Silos
Another way they’re revitalizing Waco is with their mega-attraction Magnolia Market at the Silos. Complete with a flea market, garden, food trucks and their Silos Baking Co. eatery, it’s the ultimate one-stop shop for the full Chip and Jo experience.
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The HGTV hosts are currently remodeling the Elite Cafe — a “Waco icon,” according to Joanna — and transforming it into a breakfast restaurant dubbed Magnolia Table. With an opening slated for the end of 2017, this bourgeoning business is sure to be booming in no time.
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Their real estate business is booming, particularly now that certain homes featured on Fixer Upper have come up for sale. The company listed this industrial-meets-farmhouse dream for $565,000, and that price tag is on the lower-end compared to some other remodeled properties on the market.
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The Rugs and Pillows at Pier 1
Textile maker Loloi collaborated with Joanna on her line of rugs and pillows available at Pier 1. The HGTV star is deeply involved with the process, writing on the Magnolia blog, “These pieces are made with so much rich history and tradition…some of my friends and Loloi took a trip to the small villages of India where some of my collections are made, and I was stunned seeing how beautiful the tradition of rug making is!”
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The Paint Line with KILZ
Joanna’s original line with KILZ was recently expanded to 125 colors (and yes, "Shiplap" is one of them). She also released a new line of chalk-style paint to give any space in your home that eclectic, rustic style that she’s made famous.
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The Wallpaper Collection
Joanna’s wallpaper has you covered (literally). Favorites include “Skinnylap” — a new take on her signature shiplap style — and “The Market,” which boasts blueprints of their Waco attraction. “I love the statement they make,” she's said of the collaboration with York Wallcoverings.
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The Kids Clothing Collab
Joanna took her design chops to the fashion world when creating this cute collection! She partnered with the girls’ clothing line, in part because her and Chip’s daughters Ella, 10, and Emmie, 7, had been wearing them for years.