If you are flying Alaska Airlines on December 15th, the carrier will celebrate what it is calling “National Ugly Holiday Sweater Day.” Passengers wearing “festive holiday sweaters” will get early boarding. Elizabeth Keatinge (@elizkeatinge) has more. Buzz60
Be prepared for a lot of ugly holiday sweaters if you’re flying Alaska Airlines on Dec. 15.
The carrier will celebrate what it's calling “National Ugly Holiday Sweater Day” by offering early boarding to customers wearing “festive holiday sweaters.” Alaska says the one-day promotion will be offered across its 115-city network, including flights operated by Virgin America and Horizon Air.
"Travel during the holidays can be stressful for guests, especially those who do not travel often,” Natalie Bowman, Alaska’s managing director of marketing and advertising, says in a statement. “This fun promotion not only allows guests to board early on that day, but gives people another opportunity to dust off that ugly holiday sweater hanging in the back of their closet.”
For those unaware, National Ugly Christmas Sweater Day is a thing, “celebrated” on the third Friday of December.
IN PICTURES: Alaska Airlines-Virgin America merger under way (story continues below)
Sporting the airline's recently updated livery, an Alaska Airlines Boeing 737 lands at Seattle-Tacoma International Airport in May 2016. Jeremy Dwyer-Lindgren, Special for USA TODAY
Virgin America operated its busiest hub in San Francisco, where it has become one of the city's most notable carriers. AP
An image showing the tails of Alaska Airlines and Virgin America aircraft. Alaska Airlines
Virgin America was known for its trendy and irreverent image. Every year near Christmas, the carrier performed 'Operation Chihuahua Airlift' to send rescued chihuahuas to homes on the East Coast. PR NEWSWIRE
Alaska Airlines planes with the company's newest livery and tail logo, left, and the old livery are shown April 4, 2016, at Seattle-Tacoma International Airport. Ted S. Warren, AP
Alaska Airlines and Virgin America aircraft are seen at Washington Dulles International Airport on Aug. 12, 2016. Ben Mutzabaugh, USA TODAY
Virgin America sparked a major fare war when it tried to create a 'focus city' at Dallas Love Field. Here, one of the airline's planes is seen at Love Field in April 2014. AP
A new Alaska Airlines 737 painted with a Boeing centennial theme arrives during a kickoff celebration for Boeing's 100th anniversary month on June 30, 2016, in Seattle. Genna Martin, AP
Alaska Airlines' newly painted jet supporting veterans is readied for departure to Portland, Ore., on Veteran's Day, Nov. 11, 2016 at Chicago O'Hare. Jeremy Dwyer-Lindgren, special for USA TODAY
Virgin America's distinctive red tails have become a common site at San Francisco International Airport. JOHN G. MABANGLO, EPA
Alaska Airlines CEO Brad Tilden speaks to a crowd during the Alaska Airlines Plane Pull with Russell Wilson and Joel McHale at The Museum of Flight in Seattle on July 28, 2015. Matt Mills McKnight, AP Images for Alaska Airlines
FullscreenLast SlideNext Slide
Alaska Airlines says it will post its customers’ ugly sweater combos to its Facebook, Twitter and Instagram accounts.
Early boarding or not, Alaska Airlines also is reminding customers that they still should arrive early to the airport “given anticipated congestion at the airport due to the holidays.”
USA TODAY TRAVEL: Airlines prepare for record 51 million holiday travelers for Christmas, New Year's
However, Alaska Airlines isn’t the only big carrier getting in on the ugly sweater craze.
In November, Dutch airline KLM unveiled its own KLM-inspired Christmas sweaters.
Unfortunately for holiday sweater enthusiasts, KLM’s “Christmas jumpers” appear to have been so popular that the carrier is now out of stock in all sizes.
Dutch carrier KLM unveiled these airline-themed Christmas-style sweaters this fall. (Photo: KLM via screenshot)
IN PHOTOS: 32 cool aviation pics