If you are flying Alaska Airlines on December 15th, the carrier will celebrate what it is calling “National Ugly Holiday Sweater Day.” Passengers wearing “festive holiday sweaters” will get early boarding. Elizabeth Keatinge (@elizkeatinge) has more. Buzz60
Updated: Friday, Dec. 15, at 7:25 a.m. ET
Be prepared for a lot of ugly holiday sweaters if you’re flying Alaska Airlines Friday (Dec. 15).
The carrier is celebrating what it's calling “National Ugly Holiday Sweater Day” by offering early boarding to customers wearing “festive holiday sweaters.” Alaska says the one-day promotion is being offered across its 115-city network, including flights operated by Virgin America and Horizon Air.
"Travel during the holidays can be stressful for guests, especially those who do not travel often,” Natalie Bowman, Alaska’s managing director of marketing and advertising, says in a statement. “This fun promotion not only allows guests to board early on that day, but gives people another opportunity to dust off that ugly holiday sweater hanging in the back of their closet.”
For those unaware, National Ugly Christmas Sweater Day is a thing, “celebrated” on the third Friday of December.
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Alaska Airlines will post its customers’ ugly sweater combos to its Facebook, Twitter and Instagram accounts.
Early boarding or not, Alaska Airlines also is reminding customers that they still should arrive early to the airport “given anticipated congestion at the airport due to the holidays.”
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However, Alaska Airlines isn’t the only big carrier getting in on the ugly sweater craze.
In November, Dutch airline KLM unveiled its own KLM-inspired Christmas sweaters.
Unfortunately for holiday sweater enthusiasts, KLM’s “Christmas jumpers” appear to have been so popular that the carrier is now out of stock in all sizes.
Dutch carrier KLM unveiled these airline-themed Christmas-style sweaters this fall. (Photo: KLM via screenshot)
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