When Victoria Beckham launched her brand in 2008, the fashion industry collectively rolled their eyes. What could a Spice Girl know about high fashion? Ten years and an OBE later, it seems the answer is: rather a lot, actually. But despite her high profile, Beckham has never been too proud to admit that she still has more to learn. Yesterday, Beckham announced the appointment of Ralph Toledano as Chairman, effective immediately.
If you've not heard the name before, that's because Toledano is a behind-the-scenes man. President of the Fédération de la Haute Couture et de la Mode and, until recently, Puig's fashion division, Toledano is the man who appointed a then-unknown Phoebe Philo as creative director at Chloe while he himself was CEO there - she has gone on to become one of the best known and best loved designers in the industry for her modern take on power dressing at Celine.
Following Philo's recent departure from the brand, discussion has centered on where loyal Celine fans will feed their minimal aesthetic needs now. One of the obvious answers is brand Beckham, where oversized tailoring and clean lines often nod to Philo's influence. But even without that potential market, VB is on the up - revenue figures from 2017 indicate double digit growth YOY from 2016 £36 million.
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Toledano's appointment at Victoria Beckham follows an injection of £30 million from NEO Investment Partners in December, and the combination of the two can mean only one thing: growth.
In September, Beckham will bring her catwalk show home from New York to London in celebration of a decade of designs - and it seems that's not all Posh Spice has up her sleeve. If fashion didn't take Victoria Beckham's label seriously to begin with, she doesn't seen to have taken it to heart.