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Forbes / Biz - Money

Why This Is The Dubai Shopping And Music Destination Everyone Needs To Visit In 2018

And it's not even fully built yet.
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Courtesy of d3

A breathtaking Dubai sunset.

Dubai's fashion and music scene are ever-evolving. Whether it's Justin Bieber selling out arenas or local talent sparking international buzz, the growth within the Middle Eastern city is unlike anywhere else and at the heart of it all lies Dubai's Design District — or d3, for short.

In recent years, the venue has become home to special events such as Dubai Fashion Week and Fashion Forward that prove exactly why this city is the world's rapidly rising international hub. Keeping the energy consistently high is the one-of-a-kind sneaker and hip-hop festival, Sole DXB, that has once again made its annual return to the event space starting today. In addition to these cultural experiences, d3 has over 420 creative partners and houses 50 retailers — including luxury brands like Chanel, Dior, Burberry, and more.

Courtesy of d3

The space is fashion central.

"We host some of the most widely anticipated urban lifestyle events in the region, attracting globally sought after names in the fields of fashion, music, and urban street culture," d3 CEO, Mohammad Saeed Al Shehhi, explained to Forbes. "As a premier platform for design and creativity, it's one of our objectives to provide the necessary support to emerging and homegrown talents along with bolstering d3's position as the region's pre-eminent creative and lifestyle destination. Our strategic partnership with initiatives like Sole DXB strengthens this spirit further by focusing on building a community that brings together all different subcultures of the creative realm."

It's clear that d3 is ahead of the game and is the future of Dubai. The best part? Construction is still underway as only phase one has officially been completed. Even with everything that the platform has already accomplished, the process is just starting with two stages left to go. In short, forget the indoor ski resort and neighboring mega shopping malls, d3 is the town's up-and-coming site that needs to be on everyone's travel list.

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