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Louis XIII Cognac And Pharrell Williams Challenge The World To Stop Global Warming

Louis XIII and Pharrell challenge the world to stop global warming by commissioning Pharrell to create song that will not be release until 2117. The track was laid down on a record made of clay from the Cognac region. Thus if the sea level continues to rise the song will never be heard again.

Credit: Courtesy of Louis XIII

Pharrell Williams with the only recording of the original song “100 Years” commissioned by Louis XIII

French luxury cognac maker Louis XIII teamed up with musician Pharrell Williams to fight climate change. How you ask? Louis XIII commissioned Pharrell to compose an exclusive song, "100 Years," that will not be release until 2117. The catch is that the track was laid down only on one record made of clay from the Cognac region and it is being held in a safe designed by Fichet-Bauche that is indestructible except for when submerged in water. Thus, if the sea level continues to rise, the disc will dissolve and the song will never be heard again. Their challenge to the citizens of the world is to stop the effects of global warming, so that our descendants can listen to the song in 2117, but only #IfWeCare.

Credit: Courtesy of Louis XIII

Ludovic du Plessis, Global Executive Director of Louis XIII

I spoke to Ludovic du Plessis, Global Executive Director of Louis XIII, to find out more about this project.

Benjamin Liong Setiawan: What made you choose global warming?

Ludovic du Plessis: Well, let’s start at the beginning. And the beginning of Louis XIII is our soil. There’s nothing more important of than our soil. So we all have to take care of our planet.

BLS: How did you get connected with Pharrell?

LdP: We started the 100 Year Project with John Malkovich two years ago on a movie. Then we moved to music. When you look at music, it makes sense Pharrell should be apart of it. First, he's very concerned about the environment. Second, he may be the best talent of his generation. He’s a genius. Third, he understands Louis XIII and how we think a century ahead. He understands the world of Louis XIII.

Credit: Courtesy of Louis XIII

Ludovic du Plessis and Pharrell Williams

BLS: How involved were you in the “100 Years” song? Was Pharrell given any direction or did he have complete creative freedom?

LdP: I wrote the song. Hahaha. (Laughing.) No, I am not an artist. I told him the idea is yours. You are writing the song from A to Z. I’m not going to tell you what to write. It’s important you write the song because it’s your message to the descendants. I won’t change the song. Not one comma. I’m not an artist. It’s your song. You do it the way you want. This was a real artistic project.

It was the same with John Malcovitch. When I told John you are going to be the main actor. John said I’m going to write the story too. It’s their message to our descendants.

BLS: Tell me more about the international tour to raise awareness and funds for environmental organizations.

LdP: We launch in Shanghai in November 2017. For the year of 2018, the safe will go around the world. We’ll organize local events. The idea is for all the markets to invite local influencers to attend the events. We will show the video from Shanghai and all events will be linked to local a charity that focuses on climate change.

Credit: Courtesy of Louis XIII

Pharrell Williams recording 100 Years for Louis XIII

BLS: In addition to these awareness and fundraising dinners, what are others ways can we as global citizens combat global warming.

LdP: I’m not here to give lessons. Everyone can do what they want. Everyone can act. And they are not small actions. Louis XIII is apart of Remy Cointreau. We joined the UN Global Compact in 2003. We are apart of a global corporate social responsibility. Our top priorities are sustainable wine growing practices. We want to be sustainable even with our packaging. Remy announced the formation of the Remy Cointreau Foundation. We need to protect our terrior because we need good soil. Voila! With this campaign, we hope that people will say, "what can I do myself?" That is the hope even for my family.

Louis XIII sustainability statement:

In 2003, the entire Remy Cointreau group, including Louis XIII, singed the United Nations Global Compact Charter. The group has been a member of the U.N.’s elite “Global Compact Advanced” since 2014. Within the U.N. environmental framework, Louis XIII, consistently with Remy Cointreau, is contributing to the worldwide effort to battle climate change with its very dense 2020 Corporate Social Responsibility (CSR) program. Top priorities of this program include sustainable wine-growing practices, energy efficiency, eco-friendly packaging, optimization and product shipments, commitment to forest conservation.

BLS: What is your goal?

LdP: Of course we are trying to reach a dollar amount, but more than a dollar amount we want to create interest for the new generation. They are aware and they want to do things. We had 100 people in Shanghai. People that can share what they saw and heard, and raise awareness. It's an important project for us. Important for people to understand. It’s very meaningful. All of our friends and the Louis XIII community love it. It's vinyl made of clay. What we have in mind is concrete. 2117 invitations of 1000 gold discs from Louis XIII. I am convinced that they will be able to hear that song.

Credit: Courtesy of Louis XIII

The Louis XIII safe that will house the Pharrell Williams recording of the song "100 Years" to be opened in 2117

Benjamin Liong Setiawan aka @HungryEditor is a NYC based lifestyle editor. His work has appeared in Esquire, Food Republic, GQ China. Follow him on Instagram, Twitter, & FB.