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It was Disney's idea to pursue Fox's assets

In the hunt for movie studios and television production, Disney knocked on Fox's door, sources tell CNBC.

    Breaking down the stalled potential deal between Disney and 21st Century Fox    8:37 AM ET Tue, 7 Nov 2017 | 03:46

    Disney approached 21st Century Fox on a deal, sources tell CNBC.

    The two companies have held talks in the last few weeks but there is no certainty a deal will result. The talks aren't ongoing at the moment but could be revisited, sources told CNBC, which first reported on Monday that the two had held talks.

    Qilai Shen | Bloomberg | Getty Images

    Bob Iger, chief executive officer of Walt Disney Co.

    The media landscape has changed considerably in recent years as audiences shift to content on Facebook, Alphabet's Google, Amazon and Netflix. Competing effectively requires scale, something Disney has, but 21st Century Fox does not. A deal could include Fox's movie studios and television production outlets, leaving behind a news and sports-focused business.

    Disney would be making the move as it establishes a direct-to-consumer entertainment streaming offering.